Edition 28

We are looking mighty fine ;)

Loan Market’s fresh new look is here, and ready to help you take the industry by storm. Check out our new branding video here and scroll down to find your guide to all things blue. 

Watch now.

Stand out on the roads

To ensure your car stands out in our new Loan Market blue, fill out the relevant form in the link below and send through to marketing@loanmarket.com.au with photos of your car (front, back and both sides), and the marketing team will work on mocking up the artwork.

You can find the forms and guidelines here on Springboard:

Try your best BLUE steel

Get ready to summon your best Zoolander! Your state administrator will be organising state-based photo shoots for brokers in the coming months. Simply contact them for more information around these dates.

You can also arrange your own shoot based on the guidelines if you can’t attend a state shoot.

However, marketing must approve a test shot from the photographer before proceeding. All costs are at the brokers expense.

Broker Photography Guidelines

Update your socials

Don’t be left behind, ensure your social pages are as sharp as you by updating the new Loan Market logo and cover image.

We’ve made it easy, with instructions and new assets available here:

Make your office dazzle in blue

It’s also time to refresh your office shopfront making it a place people want to be. To begin the process read the office and shopfront guidelines below, send through your signage brief and include shopfront images to marketing@loanmarket.com.au

Every space if different so our specialist team will work with you to mock-up artwork and ensure your office dazzles.

Download the signage guidelines here

Connect 2018 - early bird tickets running out!

Two full days packed with inspiring speakers including Mark Shulman and Platon, and specialist breakout sessions covering all areas of our business.

  • Loan Market and Wealth Market International Awards gala dinner
  • Dedicated Loan Market and Wealth Market sessions
  • And, a party to end all parties!

Get your early bird tickets here

New asset finance marketing campaigns

Are you looking to grow your asset finance business in 2018? Well, we have FIVE marketing campaigns to get you started! All including an A4 flyer, A2 poster, EDM’s, Facebook assets and email signatures.

Print and digital materials have been developed to help you generate new leads for asset finance. The five campaigns each target a difference audience for you to promote personal car loans, business car loans, end of financial year (EOFY) car loans, personal loans and commercial loans.

Download the new toolkit to find out how you can launch locally.

Don’t get left behind. Get FOUND with a Google MyBusiness listing

Google MyBusiness explained!

What are Google MyBusiness listings?

These are business listings that appear when searched in Google and provide information about a business.

Listings appear when someone searches for something relevant to your business, when they are also in a similar location, or when searching for a business in a specific location.

These listings allow you to share a little more about your business with the person searching for you, such as photos, opening hours and contact details.

They take up large areas of the search results page, distracting users from looking at other results, which in turn may mean that you end up landing a lead over a competitor - woohoo!

Once you have a listing you can also start generating reviews through Google, which will appear on your listing. Reviews are becoming more and more important, typically consumers read 7 reviews before trusting a business and need at least a 4 star rating before they choose a business*.

Case study: Sarah Thomson, VIC broker

Sarah has seen great results since using Google reviews including:  

  • An increase in Google traffic to her website
  • Over 50 reviews since May 2017
  • The percentage of settled loans that Sarah’s team have received from Google have increased:

    • 30% of settled loans in November came from Google traffic compared with 0% in April when they weren’t utilising Google Reviews

What are you waiting for? Get started with this Google MyBusiness fact sheet!

*Source: https://www.brightlocal.com/learn/local-consumer-review-survey/

New collateral available from Wealth Market Aged Care and Estate Planning services

If you have clients who have family members who need to go into Aged Care, your Wealth Market financial adviser can help.

Getting professional financial advice for Aged Care helps to guide clients through this difficult and often stressful time. The adviser will explain how Aged Care works - the costs involved, the options available - and work to structure and optimise the client’s financial position to get the right level of care they need.

Estate planning involves more than just having a valid will. Working with a specialist lawyer, we can help your clients plan their estate to ensure their wealth will be transferred efficiently, and tax effectively, to protect their loved ones.

New flyers are available now on Print UI to introduce these services to your clients.

So if you are not already working with Wealth Market and would like to get started, please call Andrew Ash on 0404 513 374 or email Andrew.ash@wealthmarket.com.

Download your Wealth Market Aged Care Flyer and Wealth Market Estate Planning Flyer for more information.

Wealth Market YTD Leaderboard

Welcome former Yellow Brick Road CEO as Executive Director

The strategic hire of Matt Lawler is part of Loan Market Group’s vision to move from being lending providers to Modern Day Branch Managers - supporting clients with their requirements across lending, financial planning, asset finance, insurance, superannuation and investment.

Loan Market Chairman, Sam White said Matt’s appointment was part of the company’s commitment to investing in the people, technology and culture necessary to bring our vision to life.

“I am thrilled that Matt has joined our team. His depth of experience in financial services and specifically his understanding of the intersection of mortgage broking and financial planning will be invaluable as we seek to offer clients better outcomes” said Sam.

Lender Weather Update: promotional discounts

Want to know the latest from our lender panel? Nicole Ferguson VIC/TAS Business Development Executive keeps you across the must knows, including limited time promotional discounts!

Watch episode 19 here on the dedicated Springboard channel. Watching time: 1.54min

ANZ Lender Update Podcast!

Queensland Loan Market Associate Director, Tim Amourous interviews QLD BDM Susie Wilson on the latest changes from ANZ including a toolkit update, gross PAYG YTD income update and an introduction to a great offer for switching over to ANZ.

Check out this ANZ Lender update now. Listening time: 6:46min

Why I use a set client interview format; Michael Mobb

How set is your agenda for your client interview? Do you cover everything or are you just guided by the customer and often leave out very important information? See how top Loan Market broker Michael Mobbs carries out his client interview sticking very closely to a set format.

Find out more.