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ING, also known as ING Direct, believe that they reinvented the way Australians bank by delivering simple, straightforward banking and good value products. ING DIRECT (the trading name of ING Bank (Australia) Limited) is the world's leading direct savings bank and is wholly owned by ING Group.
Their motto is: simplicity is best, which also translates to the ING success story. Offering loan packages that are simple and easy to understand is just the start. Keeping general overheads low has made it easy to pass on the savings to their customers.