Loan Market launches ‘First Time Investor’ campaign to drive customer connections
A new integrated marketing campaign from Loan Market arms brokers with the tools to stimulate business from novice property investors and existing customers - with the aim to help make the process as simple, and clear as possible.
Launched in May, the ‘First Time Investor’ campaign comprises of a digital and offline marketing toolkit to deliver homeowners the education and confidence to purchase their first investment property, while providing Loan Market brokers with the tools to engage in thoughtful conversations with existing and new clients.
Loan Market’s Chief Marketing Officer, Lisa Phillips said the campaign took out any of the guesswork for brokers wanting to connect with new and existing customers through digital and traditional channels.
“Investing for the first time can be a complicated process. The integrated campaign was designed with the busy-broker in mind and provides brokers with a suite of tools to educate would-be investors and ultimately generate new client leads for their business,” she said.
“Whether it’s audience segmentation insights across existing databases, dedicated lead generating landing pages, social media tactics, or the referral partner toolkit, brokers have everything they need to execute this personalised campaign with minimal effort”.
Brokers have also been supplied with a range of assets to drive the campaign, such as ready-to-use e-newsletters, social content, web and email banners, along with print flyers and posters. As well as the comprehensive eBook: 5 steps to a side hustle.
The dynamic content was created to educate would-be investors and connect them with their local Loan Market broker. Every broker website within the group has received a tailored landing page where the eBook serves as a lead magnet for new business generation.
The campaign launched across the Australian and New Zealand Loan Market networks.
“There is incredible power in delivering one cohesive marketing message across Australia and New Zealand. Unified communications are far more effective which is why we’ve focused on making this so easy for brokers,” Ms Phillips said.
Loan Market’s ‘First Time Investor’ campaign follows the group’s successful January ‘Refinance’ campaign which reached over 10 million Australians in 4 weeks.
The campaign is part of their annual marketing program in which the franchise brokerage provide brokers with cross-channel marketing campaigns to target specific customer segments.