Terms and conditions apply.
Buying a first home has always been a huge achievement, no matter when you were born. Each generation has faced a unique set of circumstances in their journey to home ownership. It’s time to have your say.
Terms and conditions apply.
Buying a first home has always been a huge achievement, no matter when you were born. Each generation has faced a unique set of circumstances in their journey to home ownership. It’s time to have your say.
According to the Australian Bureau of Statistics, home ownership has been declining with each generation. At 29-35 years old, 65.8% of Baby Boomers owned their own home, compared to 62.1% of Gen X and 54.6% of Millennials. Let’s find out more about the challenges each generation faced.
Baby Boomers aged 29-35 years old owned their home
Gen X aged 29-35 years old owned their home
Millennials aged 29-35 years old owned their home
Baby Boomers were born in the aftermath of WWII in a time of economic prosperity and strong population growth. Long before social media and the internet, Aussie Boomers experienced the introduction of mainstream television in 1956, becoming the first generation to grow up with TV. However, it wasn’t all rainbows and sunshine for Baby Boomers when it came to purchasing their first home.
Value-to-income ratio: For Baby Boomers, homes typically cost just 3-4 times the average salary compared to the 10+ times today.
Free education: Higher education was free or low-cost for Boomers, meaning they didn’t have to pay off HECS debts.
Growing prices: Baby Boomers experienced one of the property markets’ historic “super cycles”. Unlike regular housing cycles driven by interest rates or market sentiment, a super cycle stems from deep structural changes that create lasting imbalances between supply and demand. As population growth outweighed housing supply, property prices experienced strong growth until the mid-1970s.
High interest rates: In 1974, as our older Boomers may have been house hunting, interest rates exceeded 10% p.a. for the first time due to global oil shortages. For some of the younger Boomers, interest rates reached an all time high of 17.50% p.a. in January 1990.
Gender inequality: 1974 was also the first year when some major banks started to allow women to apply for mortgages on their own merit and income. However it wasn’t until 1984 when the federal Sex Discrimination Act 1984 made it officially unlawful for any financial institution to discriminate against customers based on sex or marital status.
Gen X experienced a lot of political changes having lived through the end of the Cold War with the fall of the Berlin Wall in 1989 and the collapse of the Soviet Union in 1991. They witnessed the technological marvel of the first successful space shuttle flight in 1981, and were the first generation to have mobile phones. Gen X were presented with both opportunities and challenges on their home-buying journey.
Double income: By the time Gen X was entering adulthood, dual-income households had become the norm, meaning couples had a higher borrowing capacity than their parents and grandparents
Property price plateau: After the property super cycle of the 1970s ended, property prices trended sideways during the 1980s and 1990s making it a more stable time to buy property.
Free education: Many members of Gen X still didn’t have to pay for higher-education loans as HECS/HELP debt wasn’t introduced until 1989.
High interest rates: Older members of Generation X were impacted by the high interest rates of the early 1990s recession. Interest rates didn’t drop below 10% p.a. again until September 1991.
Global Financial Crisis: Members of Gen X were adults during the GFC in 2007-2008. The GFC saw unemployment rise by two percentage points to 5.8%, however, arguably, the biggest impact of the financial crisis was the large decline in equity prices, which reduced the wealth of Australian households by nearly 10% by March 2009.
Higher education debts: Some members of Gen X were the first to incur HECS/HELP loans, which would have decreased their borrowing capacity.
Millennials were the first generation to grow up during the new digital age. Millennials had to adapt to the rise of the internet, smartphones and social media platforms such as Facebook, Instagram and Snapchat. During early adulthood Millennials were thrown into lockdown through the Covid-19 pandemic, presenting a new set of social and economic challenges.
Lower interest rates: The pandemic saw interest rates hit record lows when the Official Cash Rate hit just 0.1% in November 2020, where it remained until May 2022. Interest rates are still relatively low compared to the highs of the 1980s and 1990s.
Government support: Government support for first-home buyers has increased with many national and state-based schemes supporting first-home buyers to purchase. Currently the federal government’s 5% Deposit Scheme is a popular grant for first-time buyers.
High property prices: Australia’s property market has slipped into another “super cycle” fuelled by a persistent undersupply of homes, major demographic shifts and fundamental changes in how and where Australians want to live. The super cycle saw a rapid increase in house and unit prices across the country.
Value to income ratio: In September 2025, the average home cost 8.2x the average income, a record high compared with a 20-year average of 6.8.
Wage growth gap: In 2022, Cotality placed Australian wage growth over the prior 20 years at 81.7%,compared to home value growth at 193.1%.
Higher education debts: Many Millennials have HECS/HELP loans, which would have decreased their borrowing capacity.
Gen Z is the first true digital-native generation. Most of them do not remember life before smartphones, and all have grown up during a time of ubiquitous access to streaming content and social media. This came in handy for Gen Zers, many of whom came of age during the pandemic, when school, university and places of employment all went online during lockdown.
Lower interest rates: Much like for Millennials, current Interest rates are still relatively low compared to the highs of the 1980s and 1990s.
Government support: Government support for first-home buyers has increased with many national and state-based schemes supporting first-home buyers to purchase. Currently the federal government’s 5% Deposit Scheme is a popular grant for first-time buyers.
Value-to-income ratio: Gen Z first-home buyers face a growing gap between incomes and house prices. As of March 2026, ABS data shows the average price of a dwelling in Australia is $1,111,100, compared with an average after-tax income of $79,800. This means the average Australian home costs 14x the average after-tax income, a far greater gap than experienced by Baby Boomers.
Higher education debts: Many members of Gen Z have higher education debts, which would decrease their borrowing capacity.
Growing deposits: A 20% deposit for the average Australian home is $222,220, which is 2.8 times the average annual after-tax income, making it increasingly difficult for Gen Z to save up for a deposit.
©2025 Loan Market
ABN 89 105 230 019 | Australian Credit Licence 390222
By submitting a valid Entry, the Entrant acknowledges and agrees to be bound by the Terms and Conditions.
Promotion name: Win $500
Promoter: Loan Market Pty Ltd ABN 89 105 230 019 Level 26, 111 Eagle Street, Brisbane, Queensland, 4000 Australian Credit Licence 390222
Promotional Period: Wednesday 28th October – Monday 30th November (midnight AEDT) 2026
Eligible entrants: Australia Resident only, Must be over 18 years old. Must not be an employee of any Loan Market franchise or LMG. The email address you provide in the entry form must match the email address that Loan Market contacted you on to invite you to partake in the competition.
How to enter: Complete the form and answer all mandatory questions.
Entries permitted: Maximum 1 entry per person.
Winner determination: The winner will be chosen at random and be contacted on Friday 4th December 2026.
Prize: AUD$500 paid by direct deposit into the winner’s nominated Australian bank account. The winner must provide their Australian bank account details to the Promoter for the prize to be awarded.
Winner notification: The winner will be notified via phone and email.
Unclaim prizes: If the prize is not claimed by Wednesday 9th December, there will be a redraw and the new winner will be contacted by Friday 11th December 2026.
The Promoter reserves the right to, at any time, verify an entry or entrant and disqualify an entrant if there is reason to believe has submitted an entry not in accordance with these Terms and Conditions.
The Promoter accepts no responsibility for any tax implications that may arise from the prize winning and independent financial advice should be sought.
By accepting to enter the competition you agree to be contacted for marketing purposes by the promoter. To view our privacy policy visit www.loanmarket.com.au/privacy-policy.
The Promoter reserves the right to modify, suspend or terminate the promotion without notice.
The Promoter is not liable for any loss (including loss of opportunity) or damage (including, but not limited to, direct, indirect or inconsequential loss) or personal injury in relation to this promotion or the use of, or participation in, the prize.
This promotion is in no way sponsored, endorsed, administered by, or associated with Meta (Facebook, Instagram), TikTok, or any other social media platform. By entering this promotion, entrants completely release Meta, TikTok, and any other applicable social media platforms from any and all liability associated with this promotion.