THE INTERGENERATIONAL SURVEY

Take the 60 second survey for your chance to win $500

Terms and conditions apply.

Buying a first home has always been a huge achievement, no matter when you were born. Each generation has faced a unique set of circumstances in their journey to home ownership. It’s time to have your say. 

TAKE THE 60 SECOND SURVEY

Answer 6 questions for your chance to win

By submitting this form, I accept Loan Market's Terms and Privacy Policy
By submitting this form, I accept Loan Market's Terms and Privacy Policy

THE INTERGENERATIONAL SURVEY

Take the 60 second survey for your chance to win $500

Terms and conditions apply.

Buying a first home has always been a huge achievement, no matter when you were born. Each generation has faced a unique set of circumstances in their journey to home ownership. It’s time to have your say. 

Answer 6 questions for your chance to win

By submitting this form, I accept Loan Market's Terms and Privacy Policy
By submitting this form, I accept Loan Market's Terms and Privacy Policy

Home ownership has declined with each generation

According to the Australian Bureau of Statistics, home ownership has been declining with each generation. At 29-35 years old, 65.8% of Baby Boomers owned their own home, compared to 62.1% of Gen X and 54.6% of Millennials. Let’s find out more about the challenges each generation faced.

65.8%

Baby Boomers aged 29-35 years old owned their home

62.1%

Gen X aged 29-35 years old owned their home

54.6%

Millennials aged 29-35 years old owned their home

Let's find out more about the challenges each generation faced.

Baby Boomers

1946 - 1964​

Baby Boomers were born in the aftermath of  WWII in a time of economic prosperity and strong population growth. Long before social media and the internet, Aussie Boomers experienced the introduction of mainstream television in 1956, becoming the first generation to grow up with TV.  However, it wasn’t all rainbows and sunshine for Baby Boomers when it came to purchasing their first home.

Gen X

1965 - 1980

Gen X experienced a lot of political changes having lived through the end of the Cold War with the fall of the Berlin Wall in 1989 and the collapse of the Soviet Union in 1991. They witnessed the technological marvel of the first successful space shuttle flight in 1981, and were the first generation to have mobile phones. Gen X were presented with both opportunities and challenges on their home-buying journey.

Millennials

1981 - 1996

Millennials were the first generation to grow up during the new digital age. Millennials had to adapt to the rise of the internet, smartphones and social media platforms such as Facebook, Instagram and Snapchat. During early adulthood Millennials were thrown into lockdown through the Covid-19 pandemic, presenting a new set of social and economic challenges.

Gen Z

1997 - 2012

Gen Z is the first true digital-native generation. Most of them do not remember life before smartphones, and all have grown up during a time of ubiquitous access to streaming content and social media. This came in handy for Gen Zers, many of whom came of age during the pandemic, when school, university and places of employment all went online during lockdown.

TAKE THE 60 SECOND SURVEY

Answer 6 questions for your chance to win

By submitting this form, I accept Loan Market's Terms and Privacy Policy
By submitting this form, I accept Loan Market's Terms and Privacy Policy

©2025 Loan Market

ABN 89 105 230 019 | Australian Credit Licence 390222

By submitting a valid Entry, the Entrant acknowledges and agrees to be bound by the Terms and Conditions.

Promotion name: Win $500  

Promoter: Loan Market Pty Ltd ABN 89 105 230 019 Level 26, 111 Eagle Street, Brisbane, Queensland, 4000  Australian Credit Licence 390222

Promotional Period: Wednesday 28th October – Monday 30th November (midnight AEDT) 2026

Eligible entrants: Australia Resident only, Must be over 18 years old. Must not be an employee of any Loan Market franchise or LMG. The email address you provide in the entry form must match the email address that Loan Market contacted you on to invite you to partake in the competition. 

How to enter: Complete the form and answer all mandatory questions. 

Entries permitted: Maximum 1 entry per person. 

Winner determination: The winner will be chosen at random and be contacted on Friday 4th December 2026.

Prize: AUD$500 paid by direct deposit into the winner’s nominated Australian bank account. The winner must provide their Australian bank account details to the Promoter for the prize to be awarded.  

Winner notification: The winner will be notified via phone and email. 

Unclaim prizes: If the prize is not claimed by Wednesday 9th December, there will be a redraw and the new winner will be contacted by Friday 11th December 2026. 

The Promoter reserves the right to, at any time, verify an entry or entrant and disqualify an entrant if there is reason to believe has submitted an entry not in accordance with these Terms and Conditions.

The Promoter accepts no responsibility for any tax implications that may arise from the prize winning and independent financial advice should be sought.

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The Promoter reserves the right to modify, suspend or terminate the promotion without notice.

The Promoter is not liable for any loss (including loss of opportunity) or damage (including, but not limited to, direct, indirect or inconsequential loss) or personal injury in relation to this promotion or the use of, or participation in, the prize.

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Answer 6 questions for your chance to win

By submitting this form, I accept Loan Market's Terms and Privacy Policy
By submitting this form, I accept Loan Market's Terms and Privacy Policy