Industry peers rank Loan Market #1
Mortgage aggregator Loan Market Group has been ranked the Number One Broker Group for ‘overall satisfaction’ by a poll of more than 550 industry peers.
Loan Market Executive Chairman Sam White said the ranking, compiled by Momentum Intelligence through The Adviser magazine, underlined the strength of the brand in the eyes of contemporaries. Combined, Loan Market recorded a weighted average of 4.27/5 for overall satisfaction.
“Customers are rightly our primary focus, but to be judged the industry leader by our fellow peers proves we’re providing the support and environment from which professionals can succeed,” said Mr White.
“Our investment in professional development ensures our franchise owners and their teams receive the best practice coaching and industry updates to be the leader in the marketplace. Whilst the finance industry is in a state of flux, we’re making sure our network can adapt to any regulatory changes that may develop.
“And to be rated on top for supporting our business owners is very pleasing. While brokers get into business for themselves, no one should be in business by themselves.”
In individual categories, The Adviser poll named Loan Market as the industry’s #1 performer across:
- Lending panel;
- Professional development;
- Marketing support;
- Business support.
Loan Market also ranked strongly in the areas of compliance (#2) software (#3) commissions (#7) and fees (#7).
Mr White expected a suite of recent initiatives introduced by the group would further elevate its industry reputation and performance in next year’s rankings.
“In September 2017 we made a multi-million-dollar technology investment launching the proprietary CRM system, MyCRM,” he said.
“It has multi-functionality including the ability for clients to collaborate with brokers, helping our businesses, brokers and their support teams be more efficient. MyCRM was developed in consultation with our brokers, who identified the need for key features and functions from the start and were involved in testing the product. The system was designed to be mobile-first, and its development and feature enhancements are powered by our member community and their teams.”
Further, Mr White explained how the business had just launched a new comprehensive audit process and training support.
“We already have introduced new compliance measures to ensure our brokers are well protected in this era of uncertainty, plus we have a number of initiatives in place which will be rolled out over the next 12 months which we believe will resonate well amongst our network and even heighten our ranking over the next year”.
Loan Market was praised for its lending panel, which Mr White said was a reflection of the fact that it is a family-owned and operated business that enables brokers to provide more options for clients.
“Our lending panel allows brokers scope to really home in on what is the best product to serve the needs of their customers.
“Right now, with all the industry changes, a customer is looking to work with brokers with a broad lending panel who can offer them choice.”
Loan Market’s online and offline marketing suite offers the most comprehensive tools for brokers to engage and promote themselves in the marketplace. Best-in-breed automation systems drive more leads to Loan Market brokers than ever before.
And as a family-owned brand since 1994, Mr White said it was satisfying to be awarded the top ranking for culture.
“And the family culture we’ve developed over nearly a quarter of a century has resonated with many in our network. We have numerous husbands and wives and siblings within our brand, which continues to shape the way we operate as a collaborative group.”
The past 12 months have been a record-breaking year for industry recognition for Loan Market Group. It was named Major Brokerage of the Year (Franchise) at the Australian Broking Awards, Aggregator of the Year (More than 500 brokers) at the Australian Mortgage Awards, while its network members have taken home a raft of individual titles.