Absolut Financial joins Loan Market to strengthen commercial relationships

Melbourne-based brokerage Absolut Financial has moved to award-winning aggregator Loan Market to further its business diversification. 

The brokerage, led by Managing Director Jasmeet Singh, is on a growth trajectory and believed Loan Market’s Bring Your Own Brand (BYOB) offering best supported their objectives. 

Commercial finance is a growing part of Absolut Financial and the opportunity to link with Ray White Commercial agencies - an affiliation of Loan Market - complemented its future plans. 

“We’re a diversified business providing a holistic customer service from home loans to commercial lending, conveyancing and financial planning,” said Mr Singh.

“In lending, about a third of our work is for asset finance, development finance, business loans, cash-flow lending and more. 

“Being able to work with the Ray White Commercial network across Australia was very appealing to us. 

“Commercial agents are looking for certainty at the moment that the buyers they’re putting forward to their vendors can transact. We’re providing the experience and confidence they need to get deals done in the current environment.”

Kristian Forte, a senior broker at Absolut Financial, said Loan Market’s technology and compliance solutions - in particular, the Online Fact Find and eSign -  was another compelling motivation for the move.

“Right through the business, we have a diverse skills base. We have brokers who specialise in First Home Buyers through to a licensed Buyer’s Agent.

“We’ve been impressed with how MyCRM is able to power all components of our business, enabling staff to deep dive into their own activities so they have a better handle on their own efficiencies, compliance and where they can improve.”

Loan Market’s Victoria State Director Nicole Ferguson welcomed Absolut Financial to the network.

“Jasmeet and his team are well-known across Melbourne for the strategic guidance they provide across the spectrum of financial needs,” said Ms Ferguson.

“Businesses all have different motivations for joining the Loan Market network. 

“Every new team that joins Loan Market receives support from technology through to performance coaching which has been developed specifically for their own needs.”