Ambitious young broker sets his sights on building his business with Loan Market.


North-East Adelaide specialist Michael Barton has become Loan Market’s newest addition to its South Australian network, citing the aggregator’s technology and unique brand position as integral to supporting his ownership ambitions.

After obtaining his Diploma in Mortgage Broking in 2016, the 31-year-old spent three years with AFG, but the lure of becoming his own boss remained his ambition.

“I’ve always had a plan to be more independent - accountable to myself,” said Mr Barton, who was a successful tradesman throughout Adelaide before making the shift to broking.

“My plan was to get into ownership in my early 30s, consolidate the business and then between 35-40, build a team around me.

“I thought Loan Market was the best aggregator to partner with for this plan.”

Mr Barton said one of the appealing elements of Loan Market was its value proposition to younger, tech-savvy and ambitious clients.

“The digital marketing, tech services and the dynamic branding helps Loan Market stand out in the finance industry,” he said. 

“Loan Market features like the Online Fact Find and e-Sign allow clients that real-time exchange that they expect in all facets of life. That’s the future of the industry.

“I still have some older clients who prefer the pen and paper approach and I’m happy to accommodate that. But all the tech features that Loan Market have introduced have really positioned their brokers to provide modern convenience now and into the future.”

Prior to broking, Mr Barton spent close to a decade in commercial construction. He worked on numerous apartment projects and also the redevelopment of Adelaide Oval.

Projects like the Adelaide Oval and surrounding redevelopment of the Riverbank and Parklands precincts, the innovative Lot Fourteen, Navy facilities, the New Royal Adelaide Hospital and new inner-city living options have rejuvenated the city as a lifestyle destination for millennials and Gen Z.

“Adelaide has always been affordable in comparison to other capital cities like Melbourne, but it now has the amenities and lifestyle to draw and retain younger professionals,” said Mr Barton.