Digital marketing strategies that work

These days, having an online business presence is critical. A strong web presence will help you write more deals and grow your business. Having a website and active social media channels (such as Facebook and LinkedIn) for your business will mean it’s easy for customers to find out about your services and get in touch. You’ll be able to catch customers while they’re in the important consideration phase and want to find out more about who you are and what you do.

Using social media helps to generate leads online and effectively showcase what you have to offer. This information can be included on your homepage or on the ‘About’ page, which is often the first port of call for clients as they want to find out more about your areas of expertise and qualifications. Don’t be shy when it comes to promoting your achievements; include details of any awards you may have won, as well as customer testimonials. Testimonials are valuable as they show that people have had positive dealings and are willing to vouch for you.

Handy tools such as free calculators are included on your website. Loan Market has a range of ready-made tools for you to share with your clients. Available calculators include those that can estimate loan repayments, stamp duty and borrowing power.

Once you’ve established your website, it’s important to keep it updated. A simple way to stay connected with your audience is to blog regularly. “Blogging is a great way to show your knowledge and it’s good for SEO too”, says Loan Market’s Head of Digital, Jason Furnell. Why is search engine optimisation (SEO) important? It helps increase your ranking on search engines, such as Google, so that potential clients will be able to find you.

You can extend your reach even further by sharing your blog posts to your LinkedIn and Facebook pages. Your social media activity will help drive traffic to your website, so it’s also important to keep your social media up to date, which management tools such as HootSuite and Later can help you with.

By having a strong online presence, you will attract potential clients and stay connected with current and former clients. It’s a fantastic way to position yourself as a proactive, engaged professional who is able to easily be found and contacted.