Inaugural appointment brings businesses closer together
Loan Market today announced a company-first strategic appointment that will optimise the integrated customer offering it shares with real estate partner, Ray White.
Peter Camphin, who holds more than 25 years experience across the two brands, has been appointed Director, Strategic Partnerships at Loan Market. His national remit is to make the referral process between the companies simpler for brokers, agents and property managers, creating a culture for the convenience of customers.
The national focus will also amplify business growth opportunities for the respective businesses.
Sam White, Executive Chairman Loan Market, said market feedback emphasised the need for greater collaboration.
“The two companies are respected leaders in their industries,” said Mr White.
“Loan Market was named Major Brokerage of the Year - Franchise while Ray White won the Real Estate Business Franchise Network of the Year award for the third consecutive year in 2018.
“With such a wealth of industry talent and resources, it makes obvious sense to better integrate our services, to make the property process easier for our respective customers. It’s our duty to customers - whether they’re looking for finance or looking to buy a property - to inform them of all the options available to their circumstances.
“Peter has a rich association across both companies, at the corporate and agency levels. Having seen both sides of the equation positions him to make the relationship between Loan Market brokers and Ray White franchisees closer.”
Mr Camphin said he was ‘energised’ by the purpose of the role. He said the process had been tested in numerous businesses across the networks over the past two years and he was looking forward to using the learnings in his engagement strategy.
“Across both businesses, creating the best customer offering possible is at the top of our agenda,” said Mr Camphin. “There are few industries which complement each other like property and finance, and Loan Market and Ray White are determined to take the lead on developing a richer customer experience.
“Diversifying business practices is the key to business longevity because it gives customers more reasons to choose your business over another.
“I acknowledge that there are industry-wide habits to be broken in this process but, through engagement and education, I think the motivation to embrace it across both businesses will be compelling.”
While the broker-sales agent relationship was obvious, Mr Camphin said the industry’s appreciation of the connections between brokers and property managers was greatly under-realised.
“People invest in property to generate wealth. In many instances, property managers are handling numerous properties for the same landlord. Property managers can be instrumental in maximising the returns of their clients through attracting and retaining tenants, cost-efficient maintenance schedules and market knowledge.
“Making sure their client is getting the best finance should be part of the process, as well, and that’s where the broker can add genuine value to the customer offering.”
In other senior Loan Market appointments, highly experienced finance specialist Tim Amourous has taken on the role of State Director, Queensland.
Mr Amourous, who previously headed up Sales for NAB’s White Label product, has generated significant results at Loan Market over the last 12 months, contributing to his promotion.