Loan Market’s ambition: evolve, grow and improve

Bringing a clear ambition to the Loan Market Victoria team, Chris Angus is determined to release the untapped potential of the Group’s lead generation model.

“What exists within Loan Market is a comprehensive branding solution, a clear focus on digital marketing and unrealised opportunities within Ray White.

“Loan Market has gone through a renaissance and that’s what’s so exciting. Across the Group, there’s a real appetite for the business to evolve, grow and improve,” Chris said.

With a background in financial services and mortgage broking, Chris began working with online lead generation models during the GFC and identified a niche in positioning brands in new markets.

“Loan Market’s investment in the digital space provides a platform for modern brokers.

“To give our franchisees the ability to have standalone cut-through to online consumers via hyper local content on their webpages and ensure all the SEO work is done for them, including key wording and AdWords campaigns, is really the holy grail in my mind,” Chris said.

Joining Loan Market Victoria executive team as Associate Director in May 2015, Chris is tasked with building broker businesses and growing their teams.

“I’m treating each franchise business as a growing start up company and aim to enable them to discover the internal tools and opportunities that positions their business way out of front,” he said.