Loan Market digital launches a female dominant team

Mortgage franchise group, Loan Market, has kicked off 2016 by launching a new in-house function to support the development of new technology for brokers; Loan Market Digital.

Whilst the group has had a digital support team for many years, the difference with Loan Market Digital is the team now consists of in-house web developers working to improve existing and build new digital platforms for brokers to utilise within their own businesses.

Head of Digital, Jason Furnell said Loan Market’s digital strategy is focussed around increasing broker’s profiles online as well as streamlining their business procedures.

“Our priorities right now are to build a better online presence for Loan Market franchisees and also create tools that our brokers can use to streamline their business. We’ve already been involved in launching new rich broker web profiles, a new intranet and lead management tools - and there’s a lot more to come.

“The ultimate goal is to really ensure our online and offline experience for consumers is seamless; to create well-informed Australians as well as a well-regarded Loan Market brand,” he said.

Not only leading the way in digital innovation, the Loan Market Group are also drivers of gender equality in the male-dominant industry of web development, with four of the seven web developers within the digital team being female.

Angie Gove - a member of the development team - said it’s still unusual to see more women than men in any given development team.

“Loan Market Digital is quite unique in that it has launched a female dominant team, rather than grown one over time. It’ll be exciting to see more businesses bring women into their development teams.”

Angie went on to say she believes more and more women are emerging as developers largely because the industry as a whole is becoming more aware.

“Traditionally, when you think of developers you think of bearded men in the basement drinking red bull, but the reality is the industry is becoming a lot more social. There’s a big community push to get women involved and specific groups are now emerging to encourage females to join the industry.

“There are also boot camps that are designed to make it easier to get into the industry - it fast tracks the training process so you can be qualified and working in a fraction of the time a degree takes,” Angie explains.