Using Facebook To Generate Leads
There are currently around 60 million businesses with Facebook pages, and an estimated 1 billion visitors to Facebook each month. As the figures show, having a business presence on Facebook is vital in reaching and engaging with both current and potential customers.
Loan Market Mortgage Broker Jacob Decru has seen some great results from setting up his business Facebook page three years ago. He says that having this type of social media presence for your business ensures that you’ll constantly be front of mind to your existing network. “It’s excellent exposure. You can extend your network to the family and friends of your existing network as well,” Jacob recommends.
Facebook is a great way to keep your followers up to date with existing industry news. It will show your clients that you’ve got your finger on the pulse. You can quickly share topical news stories, such as about the property and financial markets. To do this you can share posts from media outlets or you may want to write your own content. To keep people visiting your page, you need to give them a reason to return, so make your posts valuable to your audience. You may want to follow the 80-20 rule, where 80% of the content you post is relevant and informative for your audience and 20% is purely promotional. Of course you don’t need to stick to a strict rule, but this will give you an idea on how to connect with your network without losing them by over promoting your services.
When it’s time to promote yourself, Facebook does most of the work for you. It’s easy to place an ad on your business page—just click on ‘Advertise Your Business’ in the status box on your page and you’ll be guided through the process. You can choose how much money you want to spend as well as the reach of your ad. “You can target any audience you choose, for example, first home buyers between certain ages in certain locations,” says Jacob. You can get your posts seen by more people simply by clicking the ‘Boost Post’ option on the bottom of the post. “Recently I spent $100 boosting a video which ended up reaching up to 8000 views, so that was a bargain,” Jacob says.
Check your page regularly so that you can quickly respond to enquiries that come through. If any complaints arise, dealing with them fast and taking them offline (contacting the customer by phone or email instead) will turn a negative into a potential positive, making you look professional and responsive.
Using Facebook for your mortgage broking business is simple, affordable and available at a few clicks of a button. It’s a great way to expand your reach, generate leads and keep connected with your clients.