About Us

HTL Capital (HTLC) are finance specialists in the hospitality market that provide debt advisory services for single, syndicated, or common terms pool debt packaging. We aim to create value and clarity in an increasingly complex banking environment.

Key capabilities include:

  • Intimate knowledge of domestic debt markets
  • Impartial advice on pricing and structuring
  • Lead negotiations to optimise pricing and terms
  • Post-settlement loan management services

HTLC is headed by Rick Woelms, former Director of Hospitality (Corporate) at Commonwealth Bank. Rick found his passion for the entertainment, tourism & leisure industries after 10 years in diversified commercial and corporate banking. The next 7 years in hospitality saw Rick build 4 robust portfolios and grow his team from 3 staff members to 11. In 2019 with a new challenge in mind, Rick joined HTL to introduce a tailored debt advisory offering under the banner HTL Capital. 

Rick Woelms is accredited with all major bank and non-bank lenders.