Comparing Loan Market vs Aussie Home Loans brokers

Compare lender panels, ownership and loan options to find the right mortgage broker for your property goals.

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Loan Market and Aussie Home Loans are two of Australia’s largest mortgage broking networks, but they operate differently. 

However, their underlying structures, panel sizes and ownership models create distinct experiences for borrowers. Understanding how they compare helps you decide which broker network best matches your property goals. 

The key differences between Loan Market and Aussie Home Loans brokers

 

Loan Market 

Aussie 

Ownership

100% privately owned by the White family. Zero bank shareholders, institutional investors, or corporate equity to answer to. 

Owned by Lendi Group, with the Commonwealth Bank of Australia (CBA) retaining a 45% minority shareholding. 

Experience 

Loan Market brokers have been helping Australians achieve their ambitions since 1994.

For over 30 years, Aussie has been helping Australians realise their property dreams and goals.

Lender panel size

100+ banks and specialist lenders across major banks, tier-two lenders, specialist non-banks and commercial funders – which means Loan Market brokers can usually find a loan solution for even the most complex scenarios. 

25+ lenders. A curated panel covering major retail banks and select non-bank institutions, optimised primarily for standard home lending. 

Loan specialty

Operating across residential loans, commercial lending and asset finance, Loan Market can help you achieve your ambitions.  

The core business is residential mortgages; however, a Aussie can also assist with car loans, business loans and insurance.

Client experience 

Voted #1 across Australia in a survey of 50,000+ consumers for:


  • Most Loved Mortgage Broker 
  • Most Trusted Mortgage Broker
  • Legendary Service Mortgage Broker 

Achieved Trusted Brand status, but did not win top honours in any major consumer satisfaction category in the 2026 Finder Customer Satisfaction Awards.



FAQS

Do Loan Market brokers charge a fee for their service?

Loan Market brokers’ core residential lending service costs you nothing*. The lender you choose pays them a commission after your loan settles. Your broker may charge a fee to cover additional time required by their team, however any fees will be discussed with you in advance so you can make an informed decision before proceeding with your application. 

*Complex entity, commercial, or non-standard applications may incur a fee for service, which will be disclosed in your Credit Guide before commencement. 

Why does the size of a broker's lender panel matter?

The larger the lender panel your broker can access, the more options you have to find the right loan. With access to over 100 banks and specialist finance providers, Loan Market brokers can explore diverse lending criteria to find solutions tailored to your unique financial situation and property goals.

Can I switch to Loan Market if I’ve already spoken to an Aussie broker or applied directly with a bank?

Yes. You are under no legal or financial obligation to proceed with an application until formal loan contracts are signed and accepted. If you feel your current broker hasn’t explored enough options, doesn’t offer enough borrowing capacity, or isn’t moving fast enough, a Loan Market broker can review your paperwork immediately and present alternative solutions.

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