A better


begins with

Loan Market

A better business begins with Loan Market

Unlike other franchise models, the Loan Market service plan gives you the freedom and flexibility to run your broking business the way you want to run it – there are no strict constraints here.

Tap into a trusted consumer brand with high-touch ‘done-for-you’ marketing support and specialised training and support, but without the limitations that often come with a franchise model. Loan Market brokers are some of the most productive in the industry and settle 66% more than the industry average.

A trusted brand

Average feedback score 9.8/10

Loan Market has helped Aussies for over 29 years and carries a reputation of going over and above to ensure clients get a fair go with finance.

A brand of attraction

Loan Market branded brokers get 3X more digital leads*

Loan Market brokers get leads from day one and support to tap into Australia’s largest real estate network, Ray White.
*than independently branded broker businesses

Strong brand recognition

Seen over 22.4 million times in 2022

With a 500+ broker community across Australia, the Loan Market brand is far more recognised than independent broker brands.

Brand presence

We’re on a mission for Loan Market to be the most known, liked and trusted brand in finance. Loan Market brokers provide the best client experience in the industry, with a serious commitment to their customers.

Nationally, Loan Market boosts brand presence and awareness through search engine optimisation and topical consumer content, and supports brokers to boost their local area marketing through owned, earned and paid media. Think a strong online and social media presence, more 5-star Google reviews and glowing customer testimonials. Plus advertising on buses, billboards and strong community engagement.


Loan Market has a suite of industry-leading marketing platforms and specialised expertise to help you find and keep more clients. By boosting your online visibility and optimising your lead channels for conversion, see how effective digital marketing will boost your revenue.

Get allocated leads from day one to boost your pipeline and take advantage of a custom-built website optimised for your business that is easily editable, compliance-checked and designed to capture leads.

Benefit from a partnership with Ray White


Tap into Australia’s largest real estate referral network and generate more leads from your referral partners using our easy-to-refer digital tools, flyers and campaign drives. Our exclusive partnership with Ray White enables Loan Market brokers to integrate a Ray White referral partnership into their business from the get-go.

How we've helped families get into homes since 1994

Looking for a career change? We’re committed to working with you to achieve your goals.

We come highly recommended.