About Us

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Alexander has been in financial industry for over 17 years. His experience in finance with major banks and small lenders, as well as his extensive experience with the clients from dozens of cultural backgrounds located in Australia and overseas can guarantee he will find the right solution for you.

Unlike bank employees he is not restricted by only few loan products and does not have any weekly sales targets set by a boss. Alexander is his own boss and his only target is your satisfaction with the loan product and his service.

Whether you are self-employed or PAYG employee, first-time buyer or an experienced investor, looking into construction or purchase of established properties, planning to retire or starting a family, want a full loan or a pre-approval – Alexander promises to provide you with the best financial advice that suits your particular needs.

His experience helps him to stay tuned to the ever-changing conditions of the financial world and strict banks’ requirements. This ensures that his clients’ applications are processed quickly and smoothly making the whole experience hassle-free and stress-free for you.

The advice Alexander gives his clients extends beyond just finding the right loan: he educates his clients so that they can make informed decisions for themselves and make every dollar they borrowed work to their advantage for years to come.

Alexander meets his clients at the locations and times that suit them best. He appreciates different family and living circumstances of his clients and deeply respects their privacy.

Alexander’s services start with the first telephone conversation and continue well beyond the loan settlement date. He understands that people’s financial needs change as well as the financial situation on the market, and he offers periodical financial reviews to his clients and helps with new loans when required. Alexander’s regular e-Newsletters and Facebook updates help his clients to stay tuned to the finance and property market changes and should any news trigger a question his clients know that he is just a phone call away. Alexander also sends his clients regular updates in regards to interest rates movements and any changes in policies of their lender.

In all my dealings with Alexander, he has exhibited the highest level of professionalism, in terms of quick turn-around of loan applications, deep understanding of financial products and a thorough appreciation of the housing market. Going “above and beyond”, he has always demonstrated an abiding commitment to getting the best deal possible for his client. If you’re looking for a broker with experience, strong work ethic and integrity, then Alexander is your man! Alex Hoffman, Caulfield VIC

Since Alexander works with a large number of professionals he has direct contacts with a number of family lawyers, solicitors, accountants and real estate agents, and can refer you to an appropriate professional to assist with your needs and requirements.

I have had the pleasure of working with Alex Heifetz for the past 6 years. As a solicitor, I meet a number of finance brokers and lending managers, but I have never found anyone who works harder to get the best result for their client. When we have mutual clients, it makes my job much easier knowing that Alex will follow through with the transaction from start to finish. I have had no hesitation in recommending him to a number of my clients as a trustworthy, ethical and knowledgeable finance professional who achieves results Ilya Fisher (Accredited Specialist – Business Law), Mayfair Legal
Thank you for your professionalism and hard work. We hope to do business with you again in the near future. Suzie Fonti (Property Law Clerk) - Sterling & Sheink Lawyers

Alexander’s ability to communicate in three languages – English, Russian and Hebrew – means he can help a large number of people through the home loan process. So even if you do not speak English well, he is more than happy to clarify for you the complexities of applying for a home loan in the language you understand. He is also able to read and understand a number of East and West European languages.

Alexander specialises in Residential (Home & Investment) and Commercial finance, including business, equipment and car finance as well as Insurance (Home & Contents, Landlord & Car Insurance). He provides mortgage broking services in suburbs including but not limited to Melbourne Inner and South Eastern Suburbs – Brighton & Brighton East, Elwood, Elsternwick, Ripponlea, St Kilda & St Kilda East, Balaclava, Prahran, Windsor, Armadale, Malvern & Malvern East, Caulfield, Caulfield North & Caulfield South, Ormond, Bentleigh & Bentleigh East, Carnegie, Glen Huntly, Murrumbeena, Hughesdale, Moorabbin, Cheltenham, Oakleigh, Highett, Seaford, Frankston and surroundings. Alexander has happy clients across different parts of Melbourne and state of Victoria, as well as WA, NSW, QLD and overseas.

Memberships and Qualifications

  • Mortgage and Finance Association of Australia (MFAA)
  • Credit and Investments Ombudsman (CIO)
  • Diploma of Financial Services (Finance/Mortgage Broking Management)
  • Certificate IV in Financial Services (Finance/ Mortgage Broking)
  • Commercial Lending Accreditation
  • M.Sc.C.Sc (Masters in Computer Science)
  • M.Sc.E.E (Masters in Electrical Engineering – Telecommunications)