Compare lender panels, ownership and loan options to find the right mortgage broker for your property goals.
Loan Market and Mortgage Choice are two of the most recognisable names in Australian mortgage broking. Both operate under the National Consumer Credit Protection Act’s best interests duty (BID), legally requiring brokers to place your financial interests ahead of lender commissions.
However, the parent companies behind them, the size of their lender panels, their product models and their property connections create distinctly different borrowing experiences. Understanding how these two networks operate behind the scenes will help you choose the right broker for your property plans.
Loan Market | Mortgage Choice | |
Ownership | 100% privately owned by the White family. Zero bank shareholders, institutional investors, or corporate equity to answer to. | Publicly owned subsidiary. Acquired in 2021 by REA Group Ltd (ASX: REA, majority-owned by News Corp Australia) and merged with Smartline in 2022. |
Experience | Loan Market brokers have been helping Australians achieve their ambitions since 1994. | Founded in 1992; over three decades of franchise operations across suburban Australia. |
Lender panel size | 100+ banks and specialist lenders across major banks, tier-two lenders, specialist non-banks and commercial funders – which means Loan Market brokers can usually find a loan solution for even the most complex scenarios. | Over 35+ lenders. Curated panel covering major retail banks and select non-bank lenders. |
Loan specialty | Operating across residential loans, commercial lending and asset finance, Loan Market can help you achieve your ambitions. | The core focus is residential mortgages, with secondary access to asset finance, personal loans and business loans. |
Client experience | Voted #1 across Australia in a survey of 50,000+ consumers for:
| Recognised as an established national brand, but did not sweep top honours across the primary 2026 Finder customer satisfaction categories. |
Lending policies are not standardised across Australian banks. Every institution calculates living expenses (HEM), tax deductions, rental yields and overtime differently.
For standard residential home loans and refinances, our service comes at no direct cost to you. The lender you choose pays our broker a commission only after your loan settles. If an upfront fee is required due to high complexity (such as specialised commercial restructuring), this is fully detailed in your Credit Guide before any work begins.
Yes. You are never locked into a broker or a lender until you sign formal loan contracts. If you want a second opinion, require more borrowing power, or want to review options outside of a 35+ lender panel, a Loan Market broker can review your paperwork immediately without impacting your credit score.
Let us know what your goals are and we will connect you with a Loan Market broker directly.
Find a broker close to you, or set up a video call at a time that suits you.
